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Art, Resistance, and the Dominant Narrative - Saba Taj - TEDxDuke

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A n organization's culture determines what employees consider appropriate behavior and how they interact with one another. It influences how individuals, working groups and the organization plan, execute and manage their work. In this way, it helps determine the speed and efficiency with which work is completed. Culture also helps determine how receptive or resistant an organization will be to change. As we see it, the right culture can equip an organization for success in times of growing volatility and accelerating disruption. Having an appropriate culture is vital, but changing the organizational culture is challenging for numerous reasons:. Purpose is an aspirational reason for being that is grounded in humanity and that inspires and calls to action. Purpose-led transformation is a journey from purpose definition to purpose activation across the organization. It creates a sense of direction and guidance into the future and is designed to create enthusiasm, inspiration and commitment. As organizations respond to the competitive pressures in a disruptive market, the culture of the organization must align to support the revised strategy and its purpose.

Final: Reinforcing And Redefining The Narrative Of The

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Reinforcing And Redefining The Narrative Of The. Reinforcing And Redefining The Narrative Of The

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Reinforcing And Redefining The Narrative Of The

Other Affiliations:. She has published book She has published books and essays on textual paradigms and narratology; the history and theory of the novel; the semiotics of visual and verbal language; the history and theory of spatialization and visualization; Reinforcing And Redefining The Narrative Of The communication in a discourse-analytical perspective; the semiotic, pragmatic and epistemological features of traditional and new genres within academic, scientific, entertainment and media discourse.

From a On the other hand, they are exposed to an uncanny, grotesque narrative pitch, one that brings together the bizarre, mephistophelean atmosphere of a Fuseli-meets-Jung narrative and visual situation with a self-consciously melodramatic overtone, borrowed perhaps parodied from the golden age of US soap operas. The equator of such complex coordinates is however the concept of oddity in its multiple manifestations, such as weirdness, incongruity, eeriness, grotesqueness, dysfunctionality, quirkiness, absurdity, improbability and plain logical impossibility. It is indeed hard to decide whether the series is more disquieting or hilarious.

This paper aims at disassembling the mechanics of oddity of Twin Peaks, by means of a multidisciplinary methodological framework which incorporates narratology, cross-semiotic analysis and Systemic Functional Grammar.

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Publication Date: NarratologySpatializationand Resemiotisation. Maci and Michele Sala Eds. The study aims at shedding light on the linguistic and discursive history of HIV within the Evidence Reimforcing The study aims at shedding light on the linguistic and discursive history of HIV within the Evidence Based Medicine paradigm. Promoting statistical analysis and epidemiological surveillance as the sole tools for the diagnosis and management of individual and global pathologies, EBM has deeply affected the scope and purposes of HIV research. Within a discourse-analytical framework, the study analyses the key syntactical and textual coordinates in a corpus of 4, digital RATs, assembled via the Web of Science Citation Index-Expanded, with a view to investigating the ideological and communicative impact of such innovative methodology on specialized medical language.

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The key function played by the genre of RATs in legitimizing and promoting the ideology of advanced industrial society, thereby crucially influencing the research agendas of competing institutions in Europe and America, is also investigated in the study. Maci, Michele Sala Eds. This chapter addresses the spreading genre of digital infographics, i. Originating from 19th-century economic cartography, military strategy and statistics, and actualizing what C. By activating multi-cognitive skills through the simultaneous use of visual elements, verbal contents and specialized knowledge frameworks, infographics is nowadays used for a variety of link dissemination processes.

This contribution deals in particular with infographics in the specialized domain of medical knowledge.

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The intersemiotic presentation of evidence proves crucial in the epistemological construction of medical source. Within Redeining linguistic framework provided by Systemic Functional Grammar metafunctions, and drawing from multimodal analysis, social semiotics, and medical discourse analysis, this chapter investigates how and to what extent medical communication can be shaped by the emergence of new digital genres.

Reinforcing And Redefining The Narrative Of The

Medical LinguisticsInfographics and data visualizationResemiotisationand Epistemicity in language. Aimed at popularizing specific procedural knowledge outside the framework of clinical medicine, these texts are cognitively designed to mediate key therapeutic]

Reinforcing And Redefining The Narrative Of The

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