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And ever since its initial public offering inGOOG stock has performed accordingly. But 17 years after its initial public offeringthe world's leading search engine isn't the growth dynamo it once was, and government Business Google vs Yahoo has led to a major antitrust lawsuit that threatens the very core Business Google vs Yahoo Alphabet's business. In fact, as popular consumer tech products evolve, it has become an open question in Silicon Valley whether Alphabet is beginning to fall behind the times. Here's a brief overview of the Mountain View, California-based vd giant, its core areas of business, and -- most importantly for prospective investors -- the pros and cons that can Yahoo answer the question: "Should I buy Alphabet stock? InGoogle restructured its business and reincorporated itself as Alphabet, a holding company whose major subsidiary would be Google, the world's most dominant search company. Under the restructuring, investors were able to differentiate the results between the cash-cow Google and Alphabet's money-losing "moonshot" investments in the "Other Bets" category.

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Despite the separation, there's a reason the company kept its ticker as GOOG: Alphabet is Business Google vs Yahoo essentially just a big proxy for its crown jewel, Google. Google sells ads against its search results for specific terms, and also operates a sprawling ad network, placing ads on third-party sites for a cut of the resulting revenue. But Alphabet's main business segment, Google Services, isn't just the search platform: YouTube, Gmail, Google Play, Pixel phones, Google Home smart speakers and the company's expanding hardware business are a few of the big-name products supplementing Alphabet's bottom line.

In fact, given macroeconomic headwinds, these side businesses may soon become more important for Alphabet than ever. One of Alphabet's most important side businesses is Google Cloud. The cloud has recently become a battleground for the biggest names in tech, including Alphabet's rivals Amazon.

MSFTand Alphabet clearly doesn't want to let the competition get the upper hand. The company began to break out Google Cloud revenue a year ago, but in the fourth quarter of fiscalfor the first Business Google vs Yahoo ever, it reported Cloud Services as a stand-alone segment of its business in its earnings report. As for Other Bets, the segment accounted for an immaterial 0.

This is where some of the wacky yet potentially huge Buskness projects live, such as Request for Fiber, the Waymo self-driving car unit, anti-aging research outfit Verily, and a drone delivery unit. In fact, in the second quarter, Alphabet hit a roadblock that shareholders never thought they'd see: its first year-over-year decline in revenue.

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But in the fourth quarter, the company bounced back better than ever thanks to a rebound in advertising revenue. No matter what happens to advertising revenue, Google has firmly entrenched itself as the world's go-to search site. And for the time being, Android serves as a pretty good insurance policy against other search companies taking significant mobile learn more here. But shareholders must be relieved that Google's main business seems to be stabilizing.

The second pro to owning GOOG stock, aside from its big-time search engine cash cow and exceptional brand, is the company's investment in diversification. Its portfolio of products ranges from self-driving cars and YouTube to and artificial intelligence and voice search. YouTube is arguably Business Google vs Yahoo the epicenter of the consumer transition from traditional mass-market media to dispersed, on-demand and increasingly mobile media consumption -- a transition that the pandemic has only accelerated.

During the earnings call, management was thrilled to point out that more viewers are watching YouTube than ever before and for longer periods of time. Shareholders should be Business Google vs Yahoo pleased about the success of direct-response ads on YouTube, a source new revenue stream for Alphabet that the company has quickly capitalized on. And while advertising revenue is Alphabet's bread and butter, it doesn't hurt that YouTube Music and YouTube Premium now have more than 30 million paid subscribers combined.

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At this point, advertisers who aren't shifting more of their budget to online video platforms are simply Business Google vs Yahoo out. Longer term, Google's willingness to invest in bold new projects outside its core competency as a search engine could be precisely what allows it to continue as a growth stock despite hundreds of billions in source revenue. Several promising areas hold the type of game-changing potential Googel could launch a new era of growth for GOOG shareholders: in particular, artificial intelligence and autonomous vehicles, or AVs.]