Small Change By Malcolm Gladwell - amazonia.fiocruz.br

Small Change By Malcolm Gladwell Video

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In brief, epidemics spread when they have the right sort of people to transmit the infectious agent, the agent itself has an attribute of stickiness, and the environment supports the agent and facilitates transmission. An epidemic thrives on three different types of people: people who connect with lots of other Gladwelll, people who learn about a new product or idea and are driven to tell others, and persuasive people who sell the idea to others.

All these messengers drive contagiousness although all three types are not required for every kind of epidemic. A virus needs to attach itself to a host; a new product promotion needs to be memorable, i. Information about the new product or idea needs to be packaged in a way that makes it attractive and difficult to resist. General and specific environmental characteristics can encourage or discourage the spread of a phenomenon. For a general example in Bu social environment consider the Broken Windows theory Small Change By Malcolm Gladwell holds that intolerance of the smallest infractions can lead to overall reductions in crime rates.

At the more specific level, humans possess a set of tendencies that can be affected by the particular circumstances of their immediate environment. For example, we are https://amazonia.fiocruz.br/scdp/essay/benedick-and-beatrice-argument-quotes/ford-and-gm-case-study.php likely to comply with someone in a uniform a doctor, say, or a police officer than a scruffy person in jeans. Our Perspective. Organizational change. Small close-knit groups have the potential to magnify the epidemic potential of a message or idea. Many small movements can create larger movements that manifest as new or Gladwwell group norms.

In a product market, diffusion moves from innovators to early adopters to the majority and finally the laggards. A similar https://amazonia.fiocruz.br/scdp/essay/pathetic-fallacy-examples/rheumatoid-arthritis-and-its-effects-on-todays.php of diffusion can be applied in a formal organization.

Organizational managers trying to implement cultural changes should consider this diffusion model when they are deciding who to appoint to initiate, promote, and promulgate new or different cultural values or behaviors.

Ideally, they should start with well-connected, respected people who buy into the new attributes, can explain them to others, and influence others to try the new behaviors. System dynamics. This whole book is about how intrusions can disrupt an existing social system, for good or bad, and result in epidemic, i. This nonlinearity helps explain why systems can be operating more or less Small Change By Malcolm Gladwell then suddenly veer into failure. Active management deliberately tries to create such changes to veer into success. Just think about how social media has upset the loci of power in our society: elected leaders and experts now have larger megaphones but so does the mob.

That said, Gladwell presents a linear, cause-and-effect model for change. He does not consider more complex system features such as feedback loops or deliberate attempts to modify, deflect, co-opt or counteract the novel input. For example, a manager can try to establish new behaviors by Small Change By Malcolm Gladwell a reinforcing loop of rewards and recognition in a small group, and then recreating it on an ever-larger scale.

Bottom line: This is easy reading with lots of interesting case studies and quotes from talking head PhDs. The book comes across as a long magazine article. Post a Comment Thanks for your comment. We read them all. We would like to display them under their respective posts on our main page but that is not how Blogger works. Posted by Lewis Conner. Email This BlogThis!

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No comments:. Older Post Home. Subscribe to: Post Comments Atom. Search This Blog. Pages Our Purpose and Ethics. Subscribe Now Subscribe in a reader. Mlcolm Reliability Organizations and Safety Culture. On February 10 thwe posted about a report covering lessons for safety culture SC that can be gleaned from the social science litera]