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By Zoe Richards February 9, p. By Summer Concepcion February 9, a. By Cristina Cabrera February 9, a. By Zoe Richards February 9, a. By Summer Concepcion February 8, p.Movie Theatre Shooting Video
Movie Theatre Shooting.Warner Bros. That's the question that CinemaScore, which surveys audiences on opening night, has been answering for four decades. It wasn't a total dud, but viewers weren't impressed. It's just one example of the rapidly changing film industry during the coronavirus pandemic.
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Universal has struck new windowing deals with movie theatres and Disney has debuted Movie Theatre Shooting movies on its own streaming service, Disney Plus. The Las Vegas-based company, founded in by Edward Mintz, conducts opening-night surveys using poll workers in cities across the US. But movie theatres across the country shut down for five months from March to August.
But Warner Bros. Major chains like Regal and Cineworld soon shut down again and studios are still delaying source. CinemaScore provides major studios that subscribe to its research service with a full report of audience data.
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The only thing Theatge public is the Movie Theatre Shooting grade. Last year, as the major studios delayed tentpole releases, Mintz said that small studios that didn't already pay for CinemaScore's services but were releasing movies hired the company for its research. Gallery: How Netflix saves movies from box-office disaster StarsInsider. But Mintz has bigger ambitions for CinemaScore, which he wants to reach a wider audience.
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As traditional movie studios embrace streaming, Mintz wants to as well. If a studio releases a movie straight to streaming, even after the pandemic, he wants them to think of CinemaScore. Mintz wants Movie Theatre Shooting grow the CinemaScore brand once the pandemic is over, with a goal of becoming bigger than the review aggregator Rotten Movie Theatre Shooting. When his father Edward Mintz founded CinemaScore, it was in rebuke to critic reviews. He had no ties to Hollywood, only an appreciation for cinema. After seeing the movie "The Cheap Detective," Edward wanted to create a "tool for the consumer," as Harold put it. His father had been excited to see the movie because of positive reviews at the Shootnig and he was a fan of the film's writer, Neil Simon.]
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