Environmental Analysis Paper in Starbucks - amazonia.fiocruz.br

The company of analysis for this report is Starbucks Corporation, which is an American organization that roasts, markets, and retails specialty coffee worldwide.

Globally, it is the leading enterprise in the foodservice sector. Further, it has ranked high in the global list sinceand it is among the most impressive in social responsibility, people management, innovation, quality of products, and financial stability among others Starbucks, Besides coffee, Starbucks also sells coffee and tea products including other beverages and fresh food items.

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As such, it is apparent that Starbucks' strategic management is a success. The company's strategy is premised on offering a third-place convenience, quality coffee, expanding Environ,ental, and including technology in different business processes Dudovskiy, The understanding of a company's strategic management requires a proper analysis of its internal operating environment.

According to Colestrategic management refers to the process of setting an organization's targets, evaluating the Environmental Analysis Paper in Starbucks levels, and assessing the internal arrangement. Besides, it involves evaluating the company's techniques and checking the effectiveness of the management in applying the strategies in the enterprise. Markedly leadership is one of the internal factors that determine the success of strategic management.

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One of the ideal strategic management models for analyzing this factor is VRIO framework, a competitive tool for evaluating a firm's internal factors using value, rarity, imitability, and organizational aspects of capabilities Environmental Analysis Paper in Starbucks resources Peng, The coffee giant's leadership has made a significant impact on the implementation of the company's strategy. It has hired seasoned executives from major companies in the U. The author states that the corporation's CEO, Howard Schultz, motivates his team including the executives to challenge his ideas whenever they find them unsatisfactory. Using the VRIO framework, the strategy is valuable, rare, costly to imitate, and organized to derive value.

In this view, it enables the firm to exploit opportunities, acquire temporary competitiveness, Environmental Analysis Paper in Starbucks imitation, and establish processes. This success is found in Schultz's strategy of delegating leadership responsibilities and openness to discussions which add value to the company's growth. The culture of an organization influences the performance of employees and the overall success of the business. According to FergusonStarbucks organizational culture is among the unique features of the firm. The author explains that its workers interact closely, while their response Importance Documents in Exports customers is warm and friendly in all their cafes. Further, it cultivates a feeling of belonging, diversity, and inclusion where supervisors and managers support their subordinates.

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Besides the leaders encouraging openness, this culture also emphasizes communication and collaboration while embracing inclusion and diversity at the workplace. Markedly, this approach is unique to the company. Therefore, when analyzed using the VRIO framework, this internal factor advances the firm's strategy.

A unique organizational culture is a valuable tool for improving working relations, while it is a rare approach in the industry. Although the culture is imitable by other organization, it adds significant value to Starbucks since it leads to customer satisfaction, hence a competitive advantage. Even though Starbucks has held the first position in the coffee industry, its premium pricing is one of the jn factors that could have an impact on its strategic management.

Over the years the price of one cup of coffee has increased significantly, which has invited other competitors in the market.

For example, Dunkin Donuts and McDonalds have since joined the industry with the aim of offering same quality Staarbucks at lower prices. Other new industry entrants include Tim Hortons and Second Cup who target to capitalize on Starbucks ever-increasing coffee prices. This phenomenon has a significant impact on its strategy of expanding globally. Based on VRIO's strategic analysis model, this internal factor has no value, and its rarity has an adverse impact on the competitiveness of the business.

Although other firms may not imitate this strategy, it is not organized to capture value.

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To this effect, the premium pricing strategy of Starbucks could influence its ability to remain competitive, Staarbucks is a strategic management tool for every firm. The organization chart of a business is another internal factor that impacts its strategic management. According to Meyerdespite Starbucks' size as a coffeehouse chain, it has one of the best organizational structures that correspond to the current business needs. Markedly, the arrangement influences leadership and management, change, and communication among other crucial internal factors.]