Nike Inc And The Ethical Dilemma - amazonia.fiocruz.br

Are: Nike Inc And The Ethical Dilemma

Corporate social responsibility is a voluntary activity conducted by organizations in an attempt to achieve sustainability. However, not all companies that incorporate CSR activities are able to produce a consistent program. We will write a custom Essay on Nike Inc. In addition, on some occasions, businesses deliberately devise misleading strategies in order to win the affection of stakeholders without committing to the goals stated in their CSR reports. The following paper aims at analyzing the CSR program of Nike, a publicly traded sportswear company, in order to determine the transparency Nike Inc And The Ethical Dilemma effectiveness of social and environmental responsibilities stated in their report.

The company produces a wide variety of sports apparel, equipment, and sport-related merchandise. Nevertheless, it is most widely known for its footwear. Throughout its existence, the company maintained a high level of innovation, constantly producing shoes that encompassed the latest technological achievements, made use https://amazonia.fiocruz.br/scdp/blog/culture-and-selfaeesteem/the-main-goal-of-construction-industry.php the hi-end materials, and excelled in an appeal to customers.

Starting from the early nineties, Nike became heavily involved in a major scandal concerning its overseas labor policies.

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By Eghical time, the company became a massive multinational corporation and depended heavily on economies of scale in order to retain competitive advantage. The preferred business strategy made use of cheap labor force overseas, with investing heavily into extensive and well-developed marketing campaigns Johnson, Starting from that point, Nike fell under close scrutiny by numerous activist groups In independent investigators. In order to repair its reputation, the company launched an encompassing corporate social responsibility program, which has been expanding since then.

It should be noted that despite their best efforts, the success of their CSR program was uneven and often produced counterproductive results. An important component of CSR program is the effort made by the company to disclose its performance Nike Inc And The Ethical Dilemma reaching the identified social and environmental goals. In this context, Nike was able to demonstrate its eagerness to mend its damaged reputation by becoming one of the first publicly traded companies to publish a data related to it CSR program Newell, Since then, the report included the information on environment-related supply chain improvements, recycling initiatives, water savings, waste reduction, and renewable energy integration Nike, In order to address the most apparent issue associated with the brand, the initial focus was put on labor conditions in the factories around the world.

The effort made by the company could be observed in numerous areas of corporate activity.

For instance, the Code of Conduct that contained the standards for factories involved in the production was revised to ensure uniformity and adequate conditions for workers. In other words, the compliance with the Code determines whether the Ijc would continue to engage in sourcing activities with any given factory or supplier. In order to ensure the compliance with the contracted entities, the management sought the assistance of auditing organizations that conducted regular checks of compliance with the requirements. It is worth acknowledging that early in the course of CSR implementation the results were inconsistent with the claims made in the report. An independent inquiry revealed that despite the reported efforts and significant financial backing, as many as 80 percent of the factories overseas demonstrated their inability to comply with the conditions described in the Code.

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In addition, the report published by Nike in mentioned that of the forty-two factories that underwent the audit, only seven were given the best rating while major violations were detected in thirteen of them Johnson, Another aspect of the social responsibility program stated in the report is the orientation towards diversity in hiring strategies. According to the report, Nike intends to promote talent and creativity unhindered by the color of the skin or gender Nike, This direction has been arguably pursued more successfully.

Another notable achievement is the percentage of women in the workforce, which, according to the report, is 48 percent on the global scale Frauenheim, Admittedly, the report presents data selectively, omitting read more important aspects.]