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The Media Manipulation Casebook is a digital research platform linking together theory, methods, and practice for mapping media manipulation and disinformation campaigns. This resource is intended for researchers, journalists, technologists, policymakers, educators, and civil society organizers who want to learn about detecting, documenting, describing, and debunking misinformation. Throughout , pranksters and extremists utilized parody accounts to discredit the antifascist movement in the US. These butterfly attacks used keyword squatting to capture attention during breaking news events , and tactically adjusted over the course of the year. Plandemic , a minute trailer video about coronavirus conspiracy theories, went viral in May because of distributed amplification. In response to its high viewership, major social media platforms moderated Plandemic and prepared for the full-length video. Whether media manipulation tactics are used to sow distrust in social institutions, to destabilize relations of power, or to inflict harm on people and communities, we offer a common vocabulary for describing these attacks. Media Manipulation Tactics Used:. Keyword Squatting. Social Media Manipulation

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Social Media Manipulation

Media manipulation is a series of related techniques in which partisans create an image or argument that favours their particular interests.

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In Propaganda: The Formation of Men's AttitudesJacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication — without which there could be no propaganda. While the objective for Social Media Manipulation context is quite different, the broad techniques are often similar. As illustrated below, many of the more modern mass media manipulation methods are types of distractionon the assumption that the public has a limited attention span.

Activism is the practice or doctrine that has an emphasis on direct vigorous action especially supporting or opposing one Social Media Manipulation of a controversial matter. It is frequently started by influential individuals but is done collectively through social movements with large masses.

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Most of King's movements were done through non-violent rallies and public speeches to show the white American population that they were peaceful but also wanted change in their community. Advertising is the action of attracting public attention to something, especially through paid announcements for products and services. These advertisements are not only done by businesses but can also be done by certain groups. Non-commercial advertisers are Medka who spend Social Media Manipulation on advertising in a hope to raise awareness for a cause or promote specific ideas.

Social Media Manipulation

Most of these organizations intend to spread a message or sway public opinion instead of trying to sell products or services. Advertising can not only be found on social media, but it is also evident on billboards, newspapers, magazines and even word of mouth.

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A hoax is something intended to deceive or defraud. When a newspaper or the news reports a fake story, it is known Manipulatioon a hoax. Misleading public stunts, scientific fraudsfalse bomb threats and business scams are examples of hoaxes. For something to become a hoax, the lie must have something more to offer.

'Pandemic real-time radicalization'

It must be outrageous, dramatic but also has to be believable and ingenious. Above all, it must be able to attract attention from the public. Once it has done that then a hoax is in full effect. An example of a hoax was Social Media Manipulation fake viral video is one that happened in There were also fake legal messages sent out to make it look like Shell was threatening the people reporting the story.

It was very widespread and believed by many.

Social Media Manipulation

Propagandizing is a form of communication that is aimed at influencing the attitude of a community toward some cause or position by presenting only one side of an argument. Propaganda is commonly created by governments, but some forms of mass communication created by other powerful organizations Social Media Manipulation be considered propaganda as well. As opposed to impartially providing information, propaganda, in its most basic sense, presents information primarily to influence an audience. Propaganda is usually repeated and dispersed over a wide variety of media in order to create the chosen result in audience attitudes.]

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