Marketing Strategy Of Domino s Pizza - amazonia.fiocruz.br

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Communication is an essential part of business strategy because it enhances coordination among people and business. The pillar of effective operations in a business context is appropriate communication strategy. Without effective communication strategy, a company will easily succumb to a crisis. On the other hand, the strategic management of a communication context of a business is detrimental to its reputation among customers and the public. With the modern technology and popularity of the internet use, a company can succumb to negative publicity attributed to by viral messages in the popular digital media such as the social media platform. Two employees of the company uploaded to the YouTube an adulterated food made by the company. In addition, the company was a second largest chain of pizza in the entire United States. According to Peeples and Vaughn , the company had more than 4, stores across the United States during the same period. The company sells numerous products, which included thin crust pizzas, pan and deep-dish. The video exposed three main activities, which included serious violation of health laws. Marketing Strategy Of Domino s Pizza

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