Media s Influence On Gender Relations And Video
Media s Influence On Gender Relations And.
Contemporary sport culture is characterized as highly masculinized, where female athletes are continually marginalized in traditional media. Despite evidence suggesting that media representation of athletes has a meaningful impact on social outcomes and participation rates of women and girls, little is known about gendered representations of athletes on social media and in Genxer context of mega-sporting events.
This paper examines the gendered representations of athletes on Twitter during the Commonwealth Games using framing theory. A total oftweets were analyzed using sentiment and word-frequency analyses.
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Results indicate gender differences concerning athlete representation on Twitter, albeit marginal. In particular, the findings reveal that seemingly neutral words e.
Recommendations are provided to guide stakeholders to advance a more inclusive sport culture through the strategic use of social media during mega-sporting events. Adams Influencee, T. AngeliniJ. Journal of Language and Social Psychology, 29 3— Australian Bureau of Statistics. Household use of information technology, Australia, [Statistical release].
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