In A Similar Fashion Of United States - amazonia.fiocruz.br

In A Similar Fashion Of United States Video

The art of unified fashion commerce

The mission: to create consistency between all the fashion house's touchpoints in order to build a strong omnichannel narrative. We had to redesign the brand's entire digital ecosystem, streamline the company's internal organisation, and connect the three e-commerce platforms FR, UK, US to their boutiques — not only technically, but logistically and from a storytelling perspective.

So, we identified three challenges: putting users first in an overhaul of the digital ecosystem, connecting it to the store network and harmonising the internal organisation.

The first step was to create consistency between the touchpoints to build a strong omnichannel narrative. To support this, a streamlining of the internal organisation was needed. This enhanced the experience for customers, who now benefit from better coordinated services, and also for employees, who now benefit from more seamless, logical and read article processes. An agile methodology - True fO agile methodologies, Emakina kicked off the collaboration with a series of design sprints. These allowed us to align all the stakeholders, identify and delve into issues and user needs, imagine solutions together and select the most relevant options. Three platforms were launched simultaneously: one for France, one for the US and one for the UK to anticipate the consequences of Brexit.

The challenge

Although they all share the same storytelling, they also take into account local specificities to best meet user expectations. About the project The art of unified fashion commerce Unifed mission: to create consistency between all the fashion house's touchpoints in order to build a strong omnichannel narrative. Agency Emakina. Technology Proximis.

Our solution The first step was to create consistency between the touchpoints to build a strong omnichannel narrative. The technology Three platforms were launched simultaneously: one for France, one for the US and one for the UK to anticipate the consequences of Brexit.]