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Volkswagen of America Managing It

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DE said on Thursday it would https://amazonia.fiocruz.br/scdp/essay/perception-checking-examples/timmys-revenge-essay.php producing its Beetle compact car inending a model that looked backward to the s counterculture as the automaker prepares for a leap toward a future of mass-market electric cars. The original VW Beetle, developed in the s, made a journey from a product identified with Adolf Hitler to a symbol of Germany's rebirth as a democratic, industrial powerhouse after World War Two. In the s, the Beetle was a small-is-beautiful icon of the postwar baby boom generation.

Volkswagen of America Managing It

Volkswagen discontinued U. In the mids, at a time when Volkswagen was struggling to rekindle sales in the United States, then-Chief Executive Ferdinand Piech pushed to revive and modernize the distinctive Beetle design pioneered by his grandfather, Ferdinand Porsche. The result was a crescent-shaped car called the "New Beetle," launched inwhich offered playful touches such as a built-in flower vase.

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The New Beetle was a hit during its early years, with sales of more than 80, in the United States inbut Volkswagen of America Managing It the car's U. Overall, VW has sold aboutBeetles globally sincethe company said. Volkswagen sold a total of 11, Beetles in the United States through the first eight months ofdown 2.

The end of the Beetle comes at a turning point for Volkswagen. The German automaker's last three years have been rocked by the fallout from a scandal caused by its admitted cheating on diesel emissions tests. Now, Volkswagen is gearing up to launch a wave of electric vehicles to appeal to a new generation of environmentally conscious consumers - children and grandchildren of the s Beetle enthusiasts.

In a statement announcing the end of the Beetle, Hinrich Woebcken, head of Volkswagen of America, said that as the company ramps up its electrification strategy, there are no plans to replace the Beetle.

Volkswagen of America Managing It

However, his statement did not rule that out someday. Buzz, a prototype for a 21st Century reincarnation of the microbus. The automaker has said it intends to put a vehicle similar to the I. Buzz into production as an electric vehicle.]

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