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A social networking service also social networking site or social media is an online platform which people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. Social networking services vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on desktops and on laptopson mobile devices such as tablet computers and smartphones.

Defined as "websites that facilitate the building of a network of contacts in order to exchange various types of content online," social networking sites provide a space for interaction to continue beyond in person interactions. These computer mediated interactions link members of various networks and may help to both maintain and develop new social and professional relationships. Social networking sites allow users to share ideas, digital photos and videos, posts, and to inform others about online or real-world activities and events with people in their network. While in-person social networking — such as gathering in a village market to talk about events — has existed since the earliest development of towns, [4] the web enables people to connect with others who live in different locations, ranging from across Networkinb city to across the world.

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Depending on the social media platform, members may be able to contact any other member. In other cases, members can contact anyone they have a connection to, and subsequently anyone that contact has a connection to, and so on. The success of social networking services can be seen in their dominance in society today, with Facebook having a massive 2. Some services require members to have a preexisting connection to contact other members. The main types of social networking services contain category places such as age or occupation or religionmeans to connect with friends usually with self-description pagesand a recommendation system linked to trust.

One can categorize social-network services into four types: [6]. fO

There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests see the FOAF standard. A study reveals that India recorded world's largest growth in terms of social media users in There is a variety of social networking services available online.

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However, most incorporate common features: [1]. The variety and evolving range of stand-alone and built-in social networking services in the online space introduces a challenge of definition. Such a broad definition would suggest that the telegraph Use Of Social Networking Sites Snss From telephone were social networking services — not the Internet technologies scholars are intending to describe. A recent attempt [1] at providing a clear definition reviewed the prominent literature in the area and identified four commonalities unique to current social networking services:.

The potential for computer networking to facilitate newly improved forms of computer-mediated social interaction was suggested early on. Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe. Many of these early communities focused on bringing people together to interact with each other through chat rooms and encouraged users to share personal information and ideas via personal web pages by providing easy-to-use publishing tools and free or inexpensive web space.

Some communities — such as Classmates.]