Apple Marketing Function Analysis Video
Mark Ritson on the power of Apple's brand positioning Apple Marketing Function Analysis.
For example, the move is expected to seriously interrupt how social networking giant Facebook collects data, and from that data serve relevant advertising to its users. The move could cost the social giant millions of dollars in lost revenue says one expert. Who has the high ground?
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It may disappoint you: the answer is Mark Zuckerberg. That in itself is shocking with respect to scale, impact, and magnitude.
It only reinforces the narrative that Apple has arbitrary and monopolistic control over app distribution. The change around IDFA is particularly cynical. The only thing Apple Marketing Function Analysis is the ability to block the ID per app — a capability MMarketing already exists on the iphone for app notifications. If Apple had quietly added this functionality, source of us would be talking about this issue.
Tags: Apple iOS 14, Facebook, Lotame, app data, app privacy, mobile data, mobile data privacy, mobile marketing, personal data trends, privacy trends.
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