The Decision Making Process Of The Consumer - apologise that
Marketing theory is often the driving force behind the decisions that businesses make about their marketing campaigns. However, to properly apply the science of marketing to your business, you first need to build a meaningful understanding of your customer. At first, the consumer decision-making process may seem mysterious. Why do people make purchases? It is easy to oversimplify the drive behind buying habits as meeting the basic wants of the customer. The Decision Making Process Of The Consumer
The Decision Making Process Of The Consumer Video
Understanding consumer decision making processThis chapter presents a model of consumer decision making process, which has 5 stages.
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For this discussion, you are required to illustrate the 5-stage decision making process with one of your own purchases. In addition, you need to show how your decision process were influenced by social, situational or psychological factors.
Stage 1 need recognition : I have been using my current laptop for about 10 years. It has experienced problems more frequently lately which made me worry that it may die with no warning one day. I need a new one.
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Stage 2 information search : Since I only choose between Mac and Dell, I need to find out which model that fits me best. I talked to my colleagues who have been using mac laptops. I also browsed extensively online reviews. At the end of this stage, I decided on Dell laptop. Stage 3 Alternative Evaluation : among all the Dell laptop models, I make comparisons with the following criteria: a.
After comparisons, I chose Deciision Inspiron.
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Stage 4 purchase : Among all the venues that I can buy, online and offline, I happened to find a special discount from Costco, which offered best deal. I placed the order and picked it up from the store. Stage 5 post purchase experience : So far, it has been no problem and I am happy with the Windows 10 performance and layout.
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