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Its headquarter is based in Mumbai, Maharashtra, India. It has many manufacturing and assembly plants in various countries including several in India. Before that in it bought South Korean commercial vehicle Company Daewoo, a truck manufacturing company. Tata Motors was established in as a locomotive manufacturer. In Tata Motors launched its first passenger vehicle and since then it has been in passenger vehicle competition. The launch of Tata Indica in got a hold in passenger vehicle market for the company. Also from this company, came Tata Nano in which holds the record for the cheapest car in the world. Tata is known for its build quality and safety and they have one of the safest vehicles in the market. Currently Tata has a line-up of 5 vehicles which are being retailed in the showrooms. Tata Motor Company

Tata group business is spread across 7 sectors their main sector being steels. Their empire is spread across 6 continents and has its presence in 80 nations.

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Tata Motors Limited is an Indian multinational manufacturing company. It is a subsidiary of the Tata group. Its products include passenger cars, trucks, vans, coaches, buses and military vehicles. It is the worlds 18th largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume.

In Forbes fortune companies Tata motors occupies th position. With the launch of Tata sierra in the year in Tata motors entered the passenger car segment. Tata Motors has consolidated revenue of Tata motors Tata Motor Company an employee base of more than 55, employees.

Tata motor is the first Indian company from the engineering sector to be listed in the New York stock exchange. It is the leading producer in commercial vehicles in all segment and Tata Motor Company are among the top 3 producers Copany passenger vehicles market. Taste and preference of the consumers in local regions is always taken care of in Tata motors. So the company lacks its place in luxury car segment. Tata cars are not following the safety standards. Their design and the body metal used leads to this types of public image. This is a major concern for Tata.

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Their major example is their Tata Nano. Tata cars design is not been attracted by the people of the younger generation of people. The economic conditions of the world countries. The downfall of the economic conditions and the constant fluctuations in the currency rates 4 For a low cost Moor Tata Motor Company and environmental causes would be a greater concern.

Most of the cars manufactured by Tata run on Diesel and cost of the Diesel is also increasing around the world and also in home country. GROWTH STRATEGY Tata motors growth strategy is to have a position, which is not easily taken up by other competitors in the domestic market, and to expand its market to other countries by 1 Leveraging in house capabilities 2 Through strategic acquisitions and mergers to have a added advantage of their capabilities. In Tata Motor Company year Tata launched its First passenger car.

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In the year Tata acquired Daewoo a Korean company. Acquisition of JLR took place in the year Targeting mass rapid transportation this joint venture between Tata and Marcopolo manufactures and assembles fully built buses technical know — how support from Tata and process and Body design from Marcopolo. With that Joint venture fiat supplied Tata Motor Company Engines to Tata cars Compant Tata motors took care of selling Fiat cars through their dealers.]