Southwest Airlines Company Structure Analysis - amazonia.fiocruz.br

Consider: Southwest Airlines Company Structure Analysis

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Southwest Airlines Company Structure Analysis.

Southwest Airlines Company Structure Analysis - what

Thoroughly explain at least two major Strengths and two major Weaknesses review chapter 8 of the organization. For each strength, discuss why this strength can be considered a distinctive competence for the organization. For each weakness, discuss what the organization could do to minimize that weakness. You should have a minimum of a full paragraph for each discussion of each strength and weakness. Thoroughly research and analyze two Opportunities and two Threats that this organization is facing. Be sure to include in your discussion the relevant dimension of the general environment from which each of these forces is derived that are creating the specific opportunity or threat for the organization. Include in your analysis an explanation of how each of the opportunities and threats will likely impact the company and why. You should have a minimum of a full paragraph for each discussion of each opportunity and threat. Discuss how the organization can capitalize on the opportunities that are occurring from the dimensions from within the general environment and how the organization can neutralize the threats that are occurring from the dimensions from within the general environment. Correctly produced APA parenthetical citations and Reference list.

The main focus for Southwest Airlines was to provide low cost flights for their customers, and also have exceptional customer satisfaction. Southwest is a leading airline company that continues to do well in an industry that has been historically challenging.

For instance, in the p of two years five major airlines have filed for bankruptcy. Many companies have tried to do what Southwest has done, and many have failed to stay in business. Surprisingly, many of those companies were started by ex-employees of Southwest. Southwest currently has a profitability record for the past thirty six years, which is spectacular in such a challenging industry.

Herb Kelleher has been replaced by Gary C. Kelly, as the Southwest Airlines Company Structure Analysis when he resigned in May of Southwest is in the process of expanding the locations they serve so that they can increase market share, and also find ways to cut costs without losing their quality. In order for southwest to continue their consecutive financial success there is a necessity for excellence in the execution process of their strategy. They are the leading airline in the United States for providing low-cost fares to their broad customer base. Southwest has found innovative ways to source cost within their cost structure enabling them to offer lower fares than competitors and still maintain a profit.

One way that has helped Southwest save time and money is their standardization of their airline fleet. This tactic has saved the company millions of dollars, and in alone has saved the company million dollars. This change is supposed to improve performance by extending the airplanes range, saving fuel, and lowering engine maintenance costs and reducing takeoff noise. More recently, Southwest began to use EcoPower engine wash services. All of these tactics by Southwest are designed to save on expenses that they incur doing business.

This shows how committed the company is to their employees, and how they are an integral part of their business. Resources Southwest has plenty of resources Strhcture have contributed to their success as an Southwest Airlines Company Structure Analysis company. Their intangible resources have created their competitive advantage in relation to their competitors. The reason for that is the simple fact that their tangible resources are not difficult to replicate. Their tangible and intangible resources are as follows: Tangible: The main tangible resources that Southwest has are its Clmpany center, employees, headquarter facility, acquisitions, partnerships, take off and landing spots, frequent flyer reward program, self-service check-in Soutwest, and their fleet aircrafts.

InSouthwest opened a multi-million dollar training center for their flight crews.

The connection between Southwest and its customers are their employees, which makes the employees role that much more important. Although, the employees are tangible, the culture of the employees is intangible aspect that has been difficult for competitors to imitate.

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The training center for their employees was an investment Southwest made early on knowing its importance to the long term success for the company. The headquarters for Southwest is another tangible resource, which is located in Dallas. The headquarter similar to many other companies allow top management to effectively communicate Southwest Airlines Company Structure Analysis organizational goals of the company. Acquisitions and partnerships that Southwest has link throughout their duration allow the company to expand their services to more than 64 cities in the United States, and obtain more take-off and landing spots.

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With the help of IBM, Southwest was able to offer about self-service check-in kiosks. The reason for having the kiosks for their customers was to reduce the amount of time the customers spend in line and to improve the airport experience. In the very beginning, Southwest only had 3 Boeings in their lineup but now they have more than aircrafts in their lineup. Intangible: The main intangible resources that Southwest has are its brand, unique culture, and reputation.]