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Marketing plan for Argos. Marketing is the effort done by an organisation to gain more customers or to maintain the satisfaction level of existing customer. Earlier marketing focused only on advertisement and promotion but with the changing time, now it includes marketing research and as well as after sale Marketing Mix of Sainsburys. This study describes the role and responsibility of marketing of Argos. Argos render technological retail product like TV, camera, games, home audio and video, car, radio etc.

It is subsidiary of Sainsbury. Study try to get the idea of marketing mix imply by different company.

Study also covers the basic marketing plan made by Argos for its new and https://amazonia.fiocruz.br/scdp/essay/benedick-and-beatrice-argument-quotes/canadian-foreign-policy.php product. The way different functional unit have interrelation with marketing to achieve organisation objective also included. P1 Role and Responsibility of marketing function Marketing role and responsibility has very Marketing Mix of Sainsburys line to differentiate between these two. Marketing role are playing a part in specific function like marketing play a role of researcher and communicator, where responsibility are expectation attach while paying the role. For instance it is a general expectation of Argos from its marketing department that it would conduct market research with full accuracy so that company can Marketing Mix of Sainsburys reliable data about customer need and preference, accordingly it can make new product and improvise the existing product and service to meet customer satisfaction level Kladou.

To play this role marketing team of Argos first identifies its market segment after that it look into factor affecting their buying behaviour, habits, expectation of consumers. Following role become so important when a company render product which can be use by customer in day to day life.

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Argos first get clear idea about its customer choice, trend and ot than only it makes its customer because one Marketing Mix of Sainsburys the important objective of retail industry is to enhance customer satisfaction, if an organisation even don't know about its consumer how can it make something for them. Agroes enjoys competitor advantage because it 1. Organisation recently launch electronic item having artificial intelligence. Apart from it company make technological changes in its store to offer best shopping experience to customer Holbrook, Communicator Marketing function facilitate internal and external communication.

As internal communicator marketing team give information of market, sales, competitors, customer behaviours knowledgetechnological changes to internal department of organisation, where in external communication it introduces new or value added product and service to existing and potential customer by promotional activities. Company use integrated information software to share real time data with others. Argos marketing department has good relation with finance, HR, production and IT department. To convey massage and information with customer company use social media tools, TV, radio, events, newspaper.

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For new product it offers discount, coupon, rebatelucky draw, finance options, contest etc Verma, Responsibility of marketing function product development: Product manufacturing is responsibility of production department but product Marketing Mix of Sainsburys come under marketing function. Product development activities cover customer need recognition, idea generationproduct designing, innovation pricing, costing, competitors, commercialization, internal and external business environment scanning, etc.

So team decide to make organic electronic devices. These devices contain environmental friendly material.]