Case Analysis on Walt Disney
Complete an analysis of the following Disney organizational marketing activities. How does the Disney strategy fit the organization and brand?
How does the tentpole bets fit the overall production portfolio and channel approach? What role does smaller films play? What is the process by which new animated and live-action films produced? In Analtsis view, is Disney Studios pursuing the right number of tentpoles as well as the right mmix of new versus existing properties?
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Would you change anything to the current strategy? Or why not? What are the advantages and disadvantages of betting on tentpole films?
How would you characterize the film development and marketing process at Disney Studios? What are the different stages?
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