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The other day an interesting news flash came over the wires. The Genesis G80 was awarded the J. What does this mean? It means the Genesis G80 is projected that it will hold the highest percentage of its MSRP after a three-year period four years for mainstream cars. That speaks to its ability to hold its value, which in turns speak to the quality of the car.

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This volume and the depth of our thinking is a big part of what makes us human, distinguishing us from all other living creatures on the planet. Indeed, to treat all thoughts equally would ultimately make us into frenetic, frustrated fools incapable of caring for ourselves or our loved ones. So we prioritize and focus on those things we hold as having the most importance within the greater behavioral framework.

This is what we mean when we talk about see more values, the conscious and subconscious guiding principles of our choices and actions. We actually do the things we think we click the greatest need for, or have the greatest desire to do, depending where we might see ourselves at that specific stage in our life. We might prioritize psychological needs like the feeling of accomplishment or the satisfaction of close partnerships associated with creating X. Or, if we feel like our basic physiological and psychological needs are already satisfied, we may prioritize the self-fulfilling process or the sense of achieving our potential we might derive from our action.

Somewhat ironically, almost every organization in the world has given some thought to corporate values — those aspects of a larger behavioral code that the company prioritizes. This The Value of Genesis manifests as four words and their definitions living deep on a website Fo page or in the HR manual. This lack of priority could be the result Nat Turners Role In The Abolishment Of how those words are selected a navel-gazing marketing exerciseor the reasons they were selected in ot first place everybody seems to do it.

More often than not, they exist as a cursory stab at prioritizing a few sentiments that could maybe serve as a general guide for employee ethics or customer interactions. A thoughtful, clearly articulated values hierarchy can serve Genessis efficiently improve everything from the strength of internal teams to brand positioning to product offering to communications strategy. When you make clear what it is you stand for, you attract like-minded talent, advocates share your message and customers are attracted to your offering. In short, you build trust, and trust is the shortcut to the sale.

Because those busy human brains Genseis started out talking about also crave meaningful connections to people and organizations The Value of Genesis satisfy a varied array of personal goals.

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Even if you are selling a commodity and competing on price, customers want to be assured that you are driven by something more nourishing that that. Being clear on what the company stands for and explicit about the values that drive behavior elevates your enterprise in a sea of exchangeable brands.

As author The Value of Genesis thinker Raj Sisodia spoke about in his TED Talk on Valu Capitalism, consumers today have access to more information than ever, a finer sense of right and wrong, and choose to do business with companies that demonstrate a higher level of care regarding how they impact people, society at large and the planet. He points out that in a study he conducted, these types of companies outperformed the market by a ratio of ten-to-one over a year period. These are companies that authentically imbue their values set throughout all facets of their business. Put another way, their values are the genesis of their value. So how can your organization realize the potential lying dormant on that About page or in that HR manual?

First, audit the values set. Make sure the values you espouse are implicit to the ethos of the organization.

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They must be distilled from within. How do you come about them? Start with the right questions: What did the founders believe they could do so much better or so differently that compelled them to start up the business in the first place? And what motivated that compulsion? What unique perspective does your company bring to the world?

Why would a customer let you into his or her life? Values first, then value. Once this implicit values set is identified, you must do what it takes to make those values more explicit. Not consumer-facing, but alive within the walls and heads of everyone who represents the company. The good news is, just as we can train our brains to think in new and different ways, we can reorient company cultures to prioritize a set of values.]