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Technology And Innovation Management Proctor And Gamble Technology And Innovation Management Proctor And Gamble

The company spends 3. What matters is the productivity of that spend—the "hit rate" of ideas that lead to products.

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The company behind Swiffer and Crest toothpaste assesses its hit rate at about 80 percent—pretty good, considering that the overall industry success rate is just 30 percent, according to ACNielsen. According Innovstion research company ProductScan, of 10, new product introductions across the industry injust were truly innovative—meaning they added significant new benefits in areas such as formulation or technology. Lafley took the reins in But really it was a response to the reality that the days of "not invented here" are over. It needed to change a perfectionist mentality in its research culture.

Technology And Innovation Management Proctor And Gamble

The company began rewarding researchers for speeding up experiments. In addition, the company uses its internal network and the Internet to connect with loose networks of research scientists who help solve vexing problems that are getting in the way of new products—a Innovvation formulation, for example. Coordinating work and screening new ideas are critical to keeping the pipeline moving.

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This is where IT comes in. It takes an army to manage all these constituencies, making coordination and collaboration critical.

Technology And Innovation Management Proctor And Gamble

First is flexibility. Next is scalability. Finally, the solution should promote cross-functional integration and collaboration. PLM is like ERP for the product development process: a big, feature-rich software platform that companies typically try to standardize across the entire enterprise. Converting those notebooks to electronic form is no small matter for most researchers, who see any attempts to standardize or automate the research process as a threat to their creativity—even though they understand the benefits of sharing. The resistance to IT-based processes has persisted to the point of silliness.

Technology And Innovation Management Proctor And Gamble

The researchers can enter the information any way they want, whether in Microsoft Word or through legacy systems that are integrated with the electronic laboratory notebook ELN system. The plan is to allow researchers to throw in all sorts of documents—what technologists call unstructured data. They Gajble then apply descriptive tags to the files.

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Technology And Innovation Management Proctor And Gamble system then converts the files to PDF format, allowing them to be searched and shared by anyone with access to the ELN system. By hooking into this existing system, the lab notebooks become visible to functions farther downstream from the researchers, such as engineers in product development, while functions with tangential involvement in the process, such as the patent lawyers, can access the data without removing it from https://amazonia.fiocruz.br/scdp/essay/media-request-css/a-few-good-men.php system.

No less important are the subtle attempts to automate the research process itself. That paves the way for acceptance of more standardization and automation of the process down the road. It opens up projects to collaboration with researchers in other labs, who can see where one team left off and continue the work. The pilot is small—only 75 scientists spread among a limited number of U. Meanwhile, trying to create a platform that can meet Managekent needs of biotech researchers as well as engineers designing diapers may be a stretch.

It starts to Innovstion a 1,pound marshmallow.

The stakes are big. Concludes Caserta: "If you can improve your productivity in the idea phase, it gives you the opportunity to have a higher success rate at every stage after that. Here are the latest Insider stories. More Insider Sign Out.]

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