It is important to note that this content does not have to be produced exclusively for an online or mobile application, even if some articles about content marketing focus heavily on the online or mobile application of content marketing and its growing importance in those mediums. A strategic content marketing plan is much more than having a content based digital strategy. If you go to the following page, you will see a variety of content marketing campaigns employed in different mediums. My favorite example is the Duracell example. Content marketing is the next big thing in advertising.
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Some advertising experts have even compared the ongoing popularity and trends towards using content marketing to the importance placed on the television commercial at the beginning of advertising Contently, The impact is clear inside of many companies. This is only the beginning of the content marketing. Today, content is important to all phases of the marketing and STUDDY. Brands that create compelling stories or lifestyles around their product keep them top of mind.
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For instance, Red Bull has a sports division, a publishing division and a media house all dedicated to content around Red Bull that has very little emphasis on the sports drink itself. Content marketing needs to be considered a priority in companies that want to connect to consumers in a meaningful way. This is not an additional asset that you employ in the chain of marketing and promotion. Content marketing is the DNA that will be essential in connecting with consumers across all platforms, whether it is a blog, a webcast, a magazine or social media event.
Mashable [Blog post].
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DeMers, J. Forbes Magazine. Singh, K. As prices for creating content have dropped and the number of outlets has increased, every brand will need some form of original content as STUDY ON THE IMPACT OF TV ADVERTISING of their marketing plan. While not every brand will achieve or even desire to achieve what Red Bull has link, the concept has been proved that just a single, inexpensive piece of content that manages to go viral is invaluable. Consumers have a better grasp on content, are able to differentiate original content from commercials and I would argue now welcome and even expect some level of original content from brands. Admittedly, content marketing is a main marketing strategy adopted by many companies.
If the company execute the content marketing correctly, the return on investment can be phenomenal and the cost would be relatively low. Nevertheless, there are still some challenges. Nowadays customers are overwhelmed with all kinds of information, this negatively affects the efficiency of content marketing.
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Therefore, quality is more important than quantity to some extent. Good article, Sarah. I immediately thought of Red Bull when I started reading. With their films, music, and magazines, they are one of the prime examples of content marketing done right. My main concern with the idea is that it is only within the reach of companies with the budget to do it right. Most small companies or organizations struggle with these kinds of projects, with only a few being creative enough to do it on a shoestring budget.]
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