Oligopoly and the Disney Company -
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It is not much of a stretch to define TV programming as a system that mostly delivers viewers to merchandise displayed in blocks of ads. But although broadcast and cable advertising have declined in prominence, one recent study reported that more than 80 percent of consumers say that TV advertisin g— of all ad format s— has the most impact or influence on their buying decisions. A distant second, third, and fourth in the study were magazines 50 percent , online 47 percent , and newspapers 44 percent. To understand the TV economy today, we need to examine the production, distribution, and syndication of programming; the rating systems that set advertising rates; and the ownership structure that controls programming and delivers content to our homes. The networks, producers, and film studios spend fortunes creating programs that they hope will keep us coming back. Production costs generally fall into two categories: belo w- th e- line and abov e- th e- line. Most prim e- time programs today are developed by independent production companies that are owned or backed by a major film studio, such as Sony or Disney. In addition to providing and renting production facilities, these film studios serve as a bank, offering enough capital to carry producers through one or more seasons.Oligopoly and the Disney Company Video
What is an Oligopoly? Oligopoly and the Disney CompanyThe original post for this episode can now be found here. John: And this is Episode of Scriptnotes, a podcast about screenwriting and things that are interesting to screenwriters. John: Yeah.
But before we get into any of this, Craig, I know you are a person who loves puzzles. John: So, I have a mystery for you to help me solve.
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And there is an answer. I promise. Not like maple syrup, but kind of like an agave syrup. Just they smell genuinely sweet.
And this was incredibly puzzling Diwney me. I wondered what could be going on. I found what the answer was. Craig: OK. Well, I suppose the first thing I would do is to try and determine when the crime occurred. John: And, yes, I smelled my fingers before going to bed and they did not smell sweet.
Craig: Interesting. So then the next thing I would do would be to figure out if there was something where maybe inside of my pillowcase or something that there was some sort of — maybe there was something in there that was rubbing off on my fingers.
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So I would check the bedding, for instance. And so I did check that. And I noticed nothing — like my pillowcases did not smell like it. It was only on specifically my fingers.
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Craig: Fingers. Next thing I would ask is are you wearing any sort of mouth appliance at night. Craig: Right.]
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