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E-commerce is pressured to always provide better service amidst severe business competition. One popular way to achieve it is through exploiting customers' data. Despite its benefits, using customers' data may results in privacy violation that leads customers to build higher fences to protect their privacy. In order to maintain the optimal benefit of using customers' data, first, we need to address the determinant of customers' online privacy concern. Hence, this study performs an empirical study of 1, respondents using CB-SEM approach to understand the phenomenon from the perspective of different gender. External Factors That Affect CoachExternal Factors That Affect Coach Video
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