Beauty Contests The Good The Bad And - amazonia.fiocruz.br

Beauty Contests The Good The Bad And - properties leaves

One of the biggest conceptual ad campaigns of the decade grew out of a photography exhibit in a retail building in Toronto. And it marked the beginning of Dove's quest to understand how women thought about beauty -- a conversation that would eventually become the Dove Campaign For Real Beauty. Ten years after the exhibition opened, the Campaign For Real Beauty is one of modern marketing's most talked-about success stories. The campaign has expanded from billboards to television ads and online videos: The video, "Evolution," went viral before "viral" was even a thing. After all, YouTube had only launched the year before. And Dove's spot "Real Beauty Sketches," which shows women describing their appearances to a forensic sketch artist, became the most-watched video ad of all time. How did a brand associated with a plain white bar of soap get men and women worldwide to think about the narrow definitions of female beauty? And does the fact that this message comes from a brand owned by Unilever -- the company behind the very sexily marketed Axe -- make it less authentic or important? In the early s, Dove executives began looking for a way to revive a brand that was being overshadowed by other companies. Their PR agency, Edelman, conducted a study of more than 3, women in 10 countries in order to learn about women's priorities and interests.

Beauty Contests The Good The Bad And Video

Good Student vs Bad Student! Beauty Pageant at College! Beauty Contests The Good The Bad And

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