The Golden State Of Mind Is Dried - amazonia.fiocruz.br

The global campaign is part of a year strategy to boost export sales of California wines across international markets. The first phase aims to grow awareness and appreciation for California wines through digital advertising and consumer-focused promotions to meet wine drinkers where they are most active in discovering and purchasing wine.

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California wineries are seeking new opportunities to connect with a broader audience of wine consumers. To support them, the new business strategy will reach both established and emerging wine drinkers in leading international markets including Canada, Denmark, Germany, Hong Kong, Japan, Mexico, Sweden, and the United Kingdom.

Last year, Wine Institute launched the Plan — a year strategy to increase U. The three-pronged strategy aims to build sales momentum in current export markets, expand export activity into new markets, and introduce more California wines and wineries to international sales overall. While changes to international trade policy have made sales more challenging in some markets, wine drinkers around the world are eager to expand their choices and discover new wines.

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The rapid growth of virtual programming in the spring of proved to be an effective test for the new business strategy and demonstrated Stats California wines could reach new customers and drive sales through digital communications. The program has 15 California Wine Institute representatives in key export markets around the world who provide on-site support to wineries and help develop markets for California wines in 25 countries. In addition to marketing and promoting California wine overseas, Wine Institute conducts a comprehensive International Public Policy program focused on regulatory cooperation, removing trade barriers and growing California wine exports.

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