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Marketers develop strategies for each Literature Review On Marketing these components to facilitate mutually satisfying exchanges with a target market. Lamb et al, Each or all of the components are variable and may be fine tuned, depending on external and internal influences, to achieve the best blend that will produce the desired result for the companies offering. This report describes a literary review of each of the four components and an example of how each is implemented in a real world scenario.

In the view of Lodish et al. Similarily Lamb et al. In the book Rethinking Marketing, Hakansson et al. Here et al.

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Selling direct may reap higher margins and profitability but at a possible cost of lower sales volumes. Selling indirectly through distributors may produce higher sales volumes but at a lower profit margins. The choice of direct channel distribution only offers one route from the manufacturer to the end user, direct. The choice of sales channel maybe somewhat limited by the type of product on offer, ie sweets and candy require a different marketing channels to luxury cars or industrial machinery Lamb et al.

The literature reviewed highlighted multiple variables and considerations that need to be assessed when establishing Literature Review On Marketing channels.

In all the literature was there no mention of the environmental impact that marketing channel decisions can have. The place component of the marketing mix is fundamentally concerened with how the product continue reading from manufacturer to buyer, Literature Review On Marketing it is inevitable that marketing place decisions will have some impact, good or bad, on the environment. In a world pre-occupied by climate change and consumer concern and awareness of the environmental impact of everything we do, it can surely only be a matter of time before consumer awareness starts questioning and rationalising the real cost of distribution channels utilised by manufacturers. Will consumer pressure permit goods to be manufactured and transported half way around the world when similar goods, produced locally, are available?

The world, consumer awareness and the marketing mix, including the place and distribution channels, are constantly evolving. Will tomorrows marketers and entrepeneurs have to include environmental cost as a criterior in their evaluation of sales and distribution channels? Will proximity of where a product is produced and ultimately sold become a factor in establishing the Article source distribution channel? Auctioneers Ritchie Bros. Having a Markehing for conducting fair ethical auctions, without artificial price manipulation, every RBA auction is unreserved, meaning there are no minimum bids and no reserve prices. Every item is sold to the highest bidder on auction day, regardless of price.

Example Of Literature Review On Effectiveness Of E-Marketing To Non Profit Making Organizations

Conducting unreserved auctions provides the opportunity for Literature Review On Marketing to occur and thus generates a large stream of potential fee paying bidders. For the sellers of equipment, RBA conducting unreserved auctions provides them with a pool Revisw targetted and focused potential buyers for their equipment, and a guaranteed minimum sell price, provided by RBA.

This product is sold directly to a large worldwide customer base of equipment buyers and traders and no intermediaries, franchisees or agents are used. Equipment ready for auction 6The cornerstone of RBA business is their database of potential bidders buyers to whom they target marketing material directly. Millions of these are sent out annually directly to customers.]