Case Study Acers Growth Strategies - final
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California was the first state to come up with a health insurance marketplace as mandated under the Affordable Care Act. It works with 11 different health insurance companies to offer health plans to California residents. All the 11 participating health insurance carriers provide individual and family insurance. Six of Grkwth carriers provide group health insurance for small businesses in California. With approximately 39 millions people, California ranks as the most populous state in the United States.
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That is why the Covered California Marketplace for private and small group medical insurance in California plays a significant role in maintaining happy, healthy individuals. A surge in interest demanded a more robust platform with better connection and interaction with the associated health carriers.
In addition, marketing efforts were needed to enroll small businesses into the marketplace plans. In addition to Stratsgies B2B efforts, a new training program was required to certify licensed insurance agents and certified enrollment counselors. A plan was developed to include strategic partner websites, business associations, SCORE and entrepreneur based coaching programs. All content was reviewed in accordance to the editorial calendar and SEO use and style guide. Over 40, pages, images and media items were optimized, covering Case Study Acers Growth Strategies different languages.
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This was created using a learning management system LMS with Grassblade-verified activity reports to make sure the content was actually being watched. Security and verification stages were implemented to authenticate identity of the students and recertification candidates. End-user certification was awarded upon succesful completion and state verification. This chatbot helped to guide site visitors in 31 different detectable languages and dialects. As a result of these digital marketing, content and advertising initiatives, Covered California is the most efficient ongoing marketing campaign among all public health exchanges in the country.
Covered California. Armed with exceptional marketing campaigns to enrollees, Covered California had the most efficient use of federal funds, far and away above every other state in the country. Website Growth Over Time.
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