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Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand.

Become a better social marketer.

More than billion pins have been saved on Pinterest. How many of them are yours? Bonus: Download a free guide that teaches link how to make money on Nw in six easy steps using the tools you already have. Last year was a banner year for Pinterest. A billion-dollar year, in fact.

See how Pinterest stats measure up against other social media networks and beyond. Over the past 12 months, Pinterest gained 70 million monthly active Pinners. There are now million people who use Pinterest every month.

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Pinterest closed out by overtaking Snapchat as the third-biggest social network in the United States. Facebook and Instagram hold the top spots. Throw YouTube into the mix and Pinterest falls to fourth position.

Pinterest now has 88 million MAUs in the Sapes. In fact, eMarketer had projected Pinterest would close with Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. More than anything, Pinterest is preferred by women. In other words, 8 out of 10 moms are Pinners. The platform expects international user growth to continue to outpace the U. It also showed investors that future user growth will likely take place overseas.

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That means more often than not, people who use Pinterest have a disposable income. Likewise, U. Knowing what makes a Pinner Pin is often what separates a good marketing strategy from a bad one.

The average Pinner types in eight Pinterest searches every month. It all adds up to more than two billion searches, and more than eSrvice Pins saved to more than four billion boards across the platform. Remember, Pinterest is as much a search engine as it is a social network. Make search engine optimization a part of your Pinterest strategy. Visual search is on the rise. And as the only social network that offers the option, Pinterest is poised to benefit. As Lens https://amazonia.fiocruz.br/scdp/essay/calculus-on-manifolds-amazon/future-of-montserrat.php sharper, this figure will undoubtedly grow.

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