Apologise, but: Marketing Management For Tourism And Hospitality
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Marketing Management For Tourism And Hospitality Video
This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career. The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles. You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context.
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The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications. A highlight of this program is the integration of theory and Mansgement application throughout your study.
Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. These precedents will give you an idea of what you can expect. Related courses. Bachelor of Business Griffith University.
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