Gimbel shares about one of the most important, yet difficult things to get right: your go-to-market strategy.
One of the most important, yet difficult things to get right is aligning your go-to-market GTM strategy. I like the simple 4Ps framework Product, Price, Place, Promotion as a way to think about the key pieces that have to align.
While there is plenty to discuss on each of the 4Ps, how does alignment really work? With that price point, you might need a low touch sales approach i.
While you don’t have to get it perfect from the beginning, it’s important to get it right.
Is that possible with your solution? You can tweak your product, pricing, sales channels, and marketing activities as you adjust to feedback.
The key is being honest that your GTM strategy aligns with the value your product brings and the way your customers need to interact with the product and you. Trying to sell a complex, high support product with a long sales cycle at a low price point bEay require some adjusting to your GTM model.
Navigation menu
Aligning your go-to-market strategy A. You might also enjoy March 30, February 14, January 23, We want to stay in touch with you! You're subscribed to updates about Atlanta Ventures! All rights reserved.]
One thought on “Ebay Problem and Market Strategy”