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Costco is one of the world's leading warehouse retailers, with globally recognized signature brands like Kirkland. Brandigo handled all of Costco's marketing and communications activities in the lead up to, and during, the launch. This included complete management of the brand's WeChat channel including design and production of original content , planning of advertising and KOL marketing campaigns, management of the launch press conference with over 90 journalists in attendance, as well as the design and management of the new store's opening celebration events. As a result of Brandigo's work, Costco Shanghai sold more membership cards pre-opening than any other Costco store globally, breaking its own records and expectations. The warehouse store has been packed ever since, generating worldwide press coverage and a jump in Costco's share prices. Skip to content. Background and Challenge. What we did? Costco.

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Consumers shifted spending toward Costco as they spent more time at home and looked to consolidate shopping trips. Costco's sales growth moderated beginning Thanksgiving week and continuing through the end of December. That caused some investors to worry that the warehouse club giant was losing its momentum. Costco dispelled that notion on Wednesday afternoon, reporting excellent sales results for the month of January. Growth stayed strong in the first three weeks of November, but abruptly slowed to a mid-single-digit pace during Thanksgiving week.

Probably like many of you, I think of Costco as an enlightened company exemplifying capitalism that works.

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One ranking listed it as the No. They are so popular they have their own Facebook pageand the Costco sells almost million of them a year. But an animal rights group called Mercy for Animals recently sent an investigator under cover to work on a farm in Nebraska that produces millions of these chickens for Costco, and customers might lose their appetite Costco they saw inside a chicken barn.

Costco You may be thinking: Huh? People are dying in a pandemic. Donald Trump is facing a Senate impeachment trial.

Yet we must guard our moral compasses. And some day, I think, future generations will look back at our mistreatment of livestock and poultry with pain and bafflement. Torture a single chicken in your backyard, and you risk arrest. Abuse tens of millions of Costco

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All are part of an industrial agricultural system that, at the expense of animal well-being, has become extremely efficient at producing cheap protein. Those commendable savings have been achieved in part by Costco chickens that effectively are bred to Costco. The journal Csotco Science once calculated that if humans grew at the same rate as these chickens, a 2-month-old baby would weigh pounds. Others spend so much time on their bellies that they sometimes suffer angry, bloody rashes called ammonia burns; these are a poultry Costco of bed sores.]