Markteting Assignment Sony Corporation - amazonia.fiocruz.br

Sony Company is a Japanese multinational corporation.

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Masaru Ibuka and Akio Morita are the founders of the company, in late The corporation is headquartered in Tokyo, Japan. It is among the leading electronic products manufacturers for consumer products.

The company manufactures varied consumer electronics, equipment for video communications, innovative cameras and information technology equipment. It is one of the leading digital entertainment brands globally. It offers customers a range of exciting multimedia content.

In the next one and three years, the company would extend its electronic products, and provide customers with innovative products that satisfy their needs. This is because of the strong growth and increased profits, hence a need for increasing manpower strength in the next three years in order to increase productivity.

SONY PESTEL ANALYSIS.

An Idea for a New Product or Service for the Company The company would have to launch new range of products in the market. This is essential because it will increase sales in the Markteing. The idea of launching new varieties of digital cameras for the next one and three years is vital.

This would result to the creation of a strong and a healthy growth of the company in terms of revenues Bangs and Davidp. The company is currently contributing to a higher percentage of global revenues.

Gaming Console Industry and SONY:-

Marktetng The percent of revenue is expected continue reading increase in the next year. Moreover, it will open the room for new markets because the new products will attract many customers in the marketplace. This is because the corporation strives to produce innovative products that meet the demanding needs of their customers. Mission Statement The company would be committed to developing and designing of varied innovative digital products or services that meet the demanding needs of their customers. Market Overview The company would strive to produce varied innovative products in the market.

This is through carrying out marketing research in Markteting Assignment Sony Corporation to understand the market and consumer needs in the market.]