Something: Marketing on Ford Fiesta
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Marketing on Ford Fiesta Video
Fiesta MovementMost people adopt brands that their friends recommend. Social media allows a marketer to develop a friendship with their customers and then have conversations in which brands are adopted. A classic case study for this is the recent social media campaign that Ford adopted to introduce its Fiesta, a European car, into the American market. Ford needed to create awareness for this product. Their continue reading market were the millennials Marketing on Ford Fiesta A contest was devised to select people that would be given a Fiesta to drive for 6 months. Ford wanted to attract people who were very active on Social Media platforms. Four thousand people took part in the contest which meant that a lot of people in the target market were engaged, initially.
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Many of these people when on their sights at Facebook and Twitter and talked about their experience. Many people blogged about it. This created great initial awareness. Ford did use a little control so that the agents, as the winners of the contest, were called.
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Agents were chosen for their style of life. These were people who went places, met people, who then engaged many more friends through posts, blogs, photos, videos.
Ford discreetly recommended that their agents would take the car to certain events that would involve exposing the car to a great many people in the Fiesta target group. The agents did what Ford wanted them to do, they did what they would have done anyway. They posted and blogged about their experiences with the car.
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Ford now had a strong presence in the social media for their car. The agents created a strong brand for the car. Ford reached out to those who are listening and let them do the talking for them, and to connect to people like themselves. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
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