International marketing - amazonia.fiocruz.br

Learning Outcomes:

The aim of this unit is to introduce students to a variety of methods organisations use to coordinate their international marketing efforts. Students will critically evaluate the various challenges that international marketing face when doing so. This unit will give students the knowledge and ability to work with marketing teams internationally and to study marketing at a higher level. To do this, marketers must gain an appreciation of the various cultural, regulatory and political issues that exist in transferring marketing strategies into different countries and the impact it can have on both consumers and the organisation. LO1: Demonstrate an understanding of how marketing contributes to business international marketing in an international context:.

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LO2: Evaluate entry to a selection of international markets and define the key success factors:. LO3: Investigate how elements of the marketing plan can be international marketing or standardised across international markets. Interrnational Demonstrate an understanding of how to organise and evaluate international marketing efforts multinational, global, transnational, meta-national, etc. In order to pass this unit, the assignment that you present for assessment needs to demonstrate that you can meet all the learning outcomes listed below.

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You have been working as marketing manager for a leading national organisation your workplace or choose an organisation of international marketing choice having top of the range products and brand leader for some of the products. Since this is going to be the first ever exposure to the international markets, they want to have a research report about the ins and outs of the international expansion. The Director has assigned you the task to produce a report for the Board international marketing Directors focusing on how marketing contributes to business strategies in an international context and how they can enter into international markets and be successful in this expansion.

Your findings should be presented in a Report Format to the Board of Directors of the chosen organisation in a formal report style.

Your report should be referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system.

He further informed that BOD wants you to give a presentation to them and the senior management team on how the marketing plan can be adapted or international marketing across international markets and how to organise and evaluate marketing efforts. Your work should be presented in a Presentation format to the Board of Directors and the senior management team. The submission is in the form of a minute individual PowerPoint presentation and 5 minutes allocated for questions.

The presentation slides and speaker notes should be submitted as one copy. Please make effective use of PowerPoint headings, bullet points and subsections as appropriate.

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It should be referenced using the Harvard referencing system. This table outlines requirements for each grade i. Pass, Merit or Distinction. You are encouraged to use diagrams international marketing tables to illustrate and reinforce your findings, using single space and font size ]