Internal and External Factors affect the four - not pleasant
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Marketing Management Environment- internal and external factors of marketing environment (PESTEL)E-commerce is pressured to always provide better service amidst severe business competition.
One popular way to achieve it is through exploiting customers' data. Despite its benefits, using customers' data may results in privacy violation that leads customers to build higher fences to protect their privacy.
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In order to maintain the optimal benefit of using customers' data, first, we need to address the determinant of customers' online privacy concern. Hence, this study performs an empirical study of 1, respondents using CB-SEM approach to understand the phenomenon from the perspective of different gender.
The result shows that internal factors affecting online privacy concerns in e-commerce are privacy awareness, previous online experience, and privacy control, while the external factor is information collection. Additionally, result shows that each gender has different contributing factors in online privacy concern.
Meanwhile, online privacy concerns have a significant role in triggering Exterrnal behaviour in customer such as withholding personal information and fabricating personal information.
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Analysis of internal and external factors affecting online privacy concern in E-commerce : Comparative study by gender. Copyright: Copyright Elsevier B. N2 - E-commerce is pressured to always provide better service amidst severe business competition. AB - E-commerce is pressured to always provide better service amidst severe business competition. Analysis of internal and external factors affecting online privacy concern in E-commerce: Comparative study by gender.
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Department of Computer Fojr. Overview Fingerprint. Abstract E-commerce is pressured to always provide better service amidst severe business competition. Access to Document Link to publication in Scopus. Institute of Electrical and Electronics Engineers Inc. Institute of Electrical and Electronics Engineers Inc. Y2 - 17 October through 18 October ER .]
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