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The most important social media metrics for marketers
Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. The right data will assure executives that their investment in social is paying off.
Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing.
Social media metric reporting tools
Brand Awareness is the attention your brand gets—across all social media—during a reporting periodor a specific span of time that yields statistically relevant data. Attention can be expressed through a variety of social media metrics, including mentions, shares, links, and impressions.
Reporting periods are also variable, usually lasting a week, a month, or a quarter. STEP 1 : Determine the attention metric s your organization wants tied to brand awareness.
STEP 2 : Determine the reporting period your organization wants tied to brand awareness. STEP 3 : Be consistent. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an mention. STEP 1 : Measure your net new followers on each platform over a reporting period. STEP 2 : Divide your net new followers by your total audience on each platform and multiply by to get your audience growth rate percentage.
Post Reach denotes how many people have seen a post since it went live.
This metric is easy to find and even easier to understand. STEP 1 : Measure the reach of any given post.]
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