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CHALLENGES OF E TAILING Com470 Behaviors of E Tailing.Try your query at:. Customer loyalty is an important strategic objective for all managers. Research has investigated the relationship between customer satisfaction and loyalty in various contexts.
However, these predominantly cross-sectional studies have focused on customer retention as the primary measure of loyalty. Abstract - Add to MetaCart percentile of change in satisfaction significantly correspond to changes in share of wallet. Two variables, income and length of the relationshipnegatively moderate this relationship.
Other demographic and situational characteristics have no impact. Management Science Letters A study on examining interrelationships among customer satisfaction, loyaltyand switching intent in industrial food suppliers by Hamid Reza SaeedniyaSomaye Abedini. Brand loyalty is one of the most important concepts in brand literature.
Customer's loyalty toward brand can increase firm's share price. In addition, firms' market share maintains close relationship with net profit and capital used return.
Introduction.
Company efforts to motivate customers to sw Abstract - Add to MetaCart Brand loyalty is one of the most important concepts in brand literature. Customer 's loyalty toward brand can increase firm's share price. Company efforts to motivate customers.]
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