A Leader Of My Writing Video
LEADERSHIP LAB: The Craft of Writing Effectively A Leader Of My WritingMake your writing clear and concise Grammarly helps make your writing shine Write with Grammarly.
As a company founder, earlier in my career, I needed to write English communications that sounded credible enough to sell our product to established—and at times rather traditional—organizations. My grammar and mechanics were excellent.
Technology Should Be a Coach, Not a Crutch
In some ways, I had a better command of English than most native speakers. However, something was off. In addition, the style and formality of different phrases and grammatical structures are not consistent across languages or cultures. This meant I was not presenting myself in high-stakes English communications as I intended. When several small mistakes in word use, style, formality, or other language elements accumulate, writing can sound odd to a native speaker.
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However, relying on such tools can actually bring communication into an uncanny valley, where it sounds less natural. Tech tools have historically been able to help with foundational mechanics. Word processing programs generally include grammar checking programs that cover writing basics.
Services like Google Translate can help multilingual speakers quickly define and find synonyms for foreign words and phrases. However, these tools can also push writing toward overly formal language that makes the writer sound robotic. This is a challenge for multilingual speakers when communicating professionally. Multilingual speakers who rely heavily on technology hit that uncanny communication valley and can sound less credible as a result. I discovered this phenomenon when I tested my sales emails and partnership requests with my MBA classmates.
Consequences of Sounding Too ‘Natural’ in Writing
Common feedback was that my messages were clear but somehow still felt off, with no reason. As a result, my writing was not projecting the credibility I desired. For my issue, I wanted to get a more contextual understanding of what sounded natural.]
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