The Success Of The Business - amazonia.fiocruz.br

That: The Success Of The Business

When Stephanie Hall set out to fill her home with colored glassware, the entrepreneur found little to no success in her Oc shops and antique stores. This inspired Hall to found her company, Estelle Colored Glasswhich was born from a love of antique treasure hunting with her grandmother, Estelle, in South Carolina.

Site Index

Her luxury glassware is now The Success Of The Business in big box stores such as West Elm, Anthropologie and Zola but Hall's journey wasn't a straight route to success. After a year stint as a lawyer in Washington, D. This experience helped her launch Estelle Colored Glass inwhich sells luxury glass goods, ranging from wine and champagne glasses, to cake stands and decanters. In less than a year, her passion project became a full-time venture after her glassware went viral. Hall spent five years researching until she ruled out manufacturers in the U. However, plans to showcase her products link a trade show in March came to a halt thanks to the coronavirus pandemic.

The following months were led by a summer of protests calling for police reform and racial equality. The activism propelled many Black-owned businesses into the spotlight as efforts to "shop Black" and support minority-owned businesses prospered.

That support translated into more thanfollowers on Hall's Instagram, which she uses as her main platform to advertise her brand. So those two things got put on the shelf, and these mainstream influencers said, 'We want to hear your voices.

More from Entrepreneur

We want The Success Of The Business to know we're going to listen to what you have to say. You're giving me the same space that you would give someone else and I don't think that happened before. That's all new," she continued. Black-owned businesses were hit especially hard by the pandemic — a small-business poll from last October suggested more than half may be forced link close by April without federal relief.

With the crippling economic impact of the pandemic bearing down on small minority business owners, Hall is grateful for the movement to support Black businesses. While the increased attention is welcomed, Hall said it could pose a problem for some small businesses.

Kathy Ireland

We could not take on those relationships. Hall's advice for other small businesses is to make sure you have strong relationships with your vendors and financial institutions.

Chrome Safari Continue.]