Procter and Gamble Scope Case Study - amazonia.fiocruz.br

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This invention relates generally to infants' diapers, and is continuation of Ser. A principal object of the present invention is to provide a diaper having a decorative design printed thereon so to be more attractive in appearance and handling. Another object is to provide a printed diaper wherein the printed design is located on an inner surface of the diaper transparent polyethylene side wall, so that the printing will not be effected by any oils or lotions applied on a babys skin, and thus not dissolve and smear on bedding or clothing. Another object is to provide a decorative printed diaper wherein the printed design faces a wadding of the diaper and is interproofed from urine by a seal coat being applied thereupon so to not be effected thereby. Another object is to provide disposable diaper wherein the printed polyethylene sheet used in the diaper construction is moved through the printing machine in a selectively taut condition so that a desired printing design effect can be accomplished. Other objects are to provide a disposable diaper which is simple in design, inexpensive to manufacture, rugged in construction, easy to use and efficient in operation. These and other objects will be readily evident upon a study of the following specification and the accompanying drawings wherein:. Referring now to the drawing in a greater detail, and more particularly to FIGS. Procter and Gamble Scope Case Study

Brand Identity 2. Economies Of Scale 3.

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