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Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain. So how exactly does color work? In , English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors. Further experiments demonstrated that light could be combined to form other colors. If you have ever painted, then you have probably noticed how certain colors can be mixed to create other colors. Despite the general lack of research in this area, the concept of color psychology has become a hot topic in marketing, art, design, and other areas.

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There is no sporting event more highly anticipated in the US than the Super Bowl. In fact, some advertisers went as far as buying airtime to support the Covid vaccination effort. But is it worth it? The study looked at more than commercials, aired over 17 Super Bowls, and concluded that those that had the more likeable commercials had higher-than-normal stock purchases on the days after the match. At the same time, the researchers concluded that commercials that were not liked did not have a negative effect on stock demand. There are quite a few advertising spots during the game. Each break is several minutes long and, despite some advertisers opting to book longer slots, most of the commercials are 30 seconds long. Most notably, Coca-Cola and Pepsi , which almost always have several spots throughout the game, have both decided not to partake this year. Since , this beverage giant has had exclusive rights for beer ads during the Super Bowl. To the surprise of many, the beverage giant will not air a commercial for Budweiser this year, breaking a year streak. Effect Of Advertising On Children

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How Advertising Rewires Kids' Brains

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