Coles Marketing Plan
Title page Executive Summary Coles supermarket is a leading retailer in the Australian market, selling excellent produce at little prices. One of the major challenges that Coles is faced with is the ongoing rivalry with its major competitor, Woolworth. Customer and brand asset perspectives give the business a collection of tools for increasing total profitability. The main branding issues that have been discussed and relate to Coles Supermarkets include the need for a powerful vision and the need to create innovative branding. There are three main recommendations that eave been link in order to improve customer perception of the Coles Supermarket brand and overall brand equity.
The first recommendation is to promote consumer involvement such as Coles Marketing Plan ideas to in-store suggestion boxes.
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This is a relatively simple recommendation to implement; store feedback boxes Marketin be created and presented at the store entrance and exit, as well as at the store checkout. A simple design may be a large slender locked box with paper and a pen, where people can fill out their Coles Marketing Plan and drop it into the box. Order your assignment! The managers should collect the suggestions frequently and host meetings o address the customer feedback and any changes deemed necessary.
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This recommendation will take some time to implement as it includes both physical changes to the store and increases in advertising. The third recommendation is that Coles Supermarket adopts an improved Flybys loyalty package that has regular competitions that permit customers to win desirable prizes.
This recommendation will require extensive research into what competitors mainly Woolworth have available, and additionally what costs are involved in offering prizes and discounts to consumers. Advertising on television, online and in-store would be most effective to alert consumers to the new loyalty package.
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Expanding into new areas with new consumers 5 Branding Challenges and Opportunities 6 Treating brands as assets 6 The need for a powerful vision 6 Creating new subcategories 6 Creating innovative Mxrketing building 7 Building a Coles Marketing Plan strategy 7 Leveraging brand assets to facilitate growth 7 Brand Recommendations for Coles 8 Recommendation 1 8 Recommendation 2 9 How to Stupid Summary the recommendations 9 Implementing Recommendation 1 10 Implementing Recommendation 2 10 Implementing Recommendation 3 11 References 12 Appendix 1.
They are the second-largest supermarket chain in Australia, containing approximately stores Ball et al. Furthermore, branding perspectives, challenges and opportunities are discussed.
Though here popular in the asses, Coles supermarkets experienced a dramatic expansion in this war period as many women had to join the Coles Marketing Plan and therefore had less time to spend on domestic duties such as cooking. They discovered the ready-made meals stocked by Coles and this popular solution for the time poor women led to an increase in sales and stores throughout the country.]
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