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Blue Ocean Strategy - not

When it comes to established industries, companies typically compete with each other for available market share. The intensity of this rivalry often reaches the point where some firms cannot endure. A lot of firms opt to either invent or expand out of a desire to find a blue ocean market with indisputable competition. Moreover, blue ocean markets possess a high amount of interest in the eyes of entrepreneurs. At its core, the idea boils down to the vast marketing options occurring when an unknown industry or innovation happens. The term blue ocean was coined by professors W. The authors describe blue oceans as markets that associate with high potential profits. Blue ocean strategy is the pursuit of differentiation, as well as low cost to launch a new market space.

Blue Ocean Strategy - was

Then focus on designing and delivering value innovatio n which is compelling to your Non-Clients. If you take the same old traditional approach of attempting to create innovation by focusing exclusively on your existing clients:. Book via Lawtap. Privacy Policy. Cookie Policy. Blue Ocean Strategy

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