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How Ad Agencies Find \u0026 Choose Influencers for Brand Deals (ft. Jenny Heinrich)

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Direct Connection has a history of great relationships in the motorsports industry, including the one enjoyed with Mike Hurlbert , and is excited to provide support for the RPM team. Our family has strong roots in the race community, as we spent countless weekends at the races. We are thrilled at the opportunity to give back to the sport that is near and dear to our hearts, as we watched many of these riders grow up and some make it to the pro-level. Direct Connection and RPM share two very important values; building relationships and getting results. We look forward to achieving results together. This years' race team roster boasts some of the top riders from California , Arizona and Washington. Our skilled team provides strategic guidance and thoughtful, flexible campaigns to help our clients meet their goals and connect with customers across a wide range of platforms. The team was formed in , and since that time has participated in multiple major off-road championship events across the United States and Canada.

We have a clear vision of how different strategies, tools, technology and messaging are impacting dealer success and will continue to leverage this data to enhance the outcomes in each market.

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Pinnacle's reputation as a media powerhouse just got a boost confrotned will benefit all of their clients with this merger. Our media capabilities and performance rival any national media agency out there. In addition to national planning and buying, Pinnacle currently plans and places linear and digital in local DMA's out of the DMA's in the country for local clients. RealWorld has worked exclusively with Honda and Acura dealer associations, since their formation inwhile Pinnacle has been working with Honda and Acura since The organization will employ more than people, with about 70 dedicated to Pinnacle's Honda and Acura Tier 2 division.

The headquarters of Pinnacle's Honda and Acura Tier II division will be located in Scottsdale and will employ staff members in other parts of the country, including Chicagoas the new division will maintain field offices across the country to offer local client service.

In all of this, we will remain quick and agile, moving at the speed of retail in today's marketplace. It also provides a larger field team to share ideas and bring thinking from numerous markets across Adveertising country. No staffing changes are planned and the existing in-market or near-market Account Managers who manage client business on the local, retail level, will continue to do so.

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This allows for faster and better communication as well as a stronger understanding of the needs and increased effectiveness of the advertising messaging at the District and store level. The management team will be a blend of existing leadership from both organizations.

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Various elements of the merger integration will roll out over the coming months and the combined team will communicate them as they occur. For more information on Pinnacle, please visit pinnacleadvertising.

Advertising agencies today are confronted with the

Founded qithPinnacle Advertising and Marketing Group is a full-service agency with a diverse client roster and a distinct specialty in the here industry. Pinnacle has produced Super Bowl advertisements for WeatherTech for the last seven years and has been their agency of record for the last 12 years.]

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