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These stores bring in a ton of foot traffic into your vicinitywhich opens up more opportunities for your business to get discovered. AR brings computer-generated objects into the real world — kind of like how in the movie Space Jam, Michael Jordan can be seen playing basketball with Looney Tunes characters.

Case in point: Topshop teamed up with AR Door to create a virtual fitting room for its Moscow location. Using augmented reality technology and Microsoft Kinect, they were able to create a fitting room simulator that allowed the customer to see how a dress looks on her without actually trying it on. Its name pretty much says it all. This refers to sets of data so massive, it would take sophisticated programs and really smart data scientists to make sense of it all.

The Vend Retail Dictionary: 50 terms every retailer needs to know

Think of it as analytics on steroids. Crunching the numbers, analyzing, and extracting action steps from all that information takes a ton of work, but it usually pays off for retailers because Big Data gives them tremendous consumer insights. With the help of IBM, the US retailer is able to gather torrents of customer information and behavior at a variety of touch points in order to serve up personalized experiences and recommendations. On top of that, the retailer also factors in Retail Security Is A Set Of Practices engagement such as blogs and gift registries to further connect with its customers. This term refers to retailers that integrate their brick and mortar store with their ecommerce site.

These retailers bring the best of both worlds into their business.

Most brick and click companies even offer seamless web-to-store services such as in-store pick ups and returns. Powered by BLE Bluetooth Low Energy technology, Beacons are devices that can transmit messages to other Bluetooth-enabled gizmos, such as smartphones, tablets, and smartwatches.

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This enables retailers to send tailored notifications to shoppers depending on where they are in the store or what type of customer they are. Beacons can also be used for in-store analytics purposes.

Most solutions come with tools for measuring foot traffic, dwell time, and more, enabling retailers to gather data and further get to know their customers and their store. This is the main checkout area of a retail store. Most cashwraps even have shelves containing merchandise that shoppers can pick up on their way out. This is a service in which retailers enable shoppers to buy items online and pick them up in their physical stores. Modern consumers love stores that offer click-and-collect because it makes their life a lot easier. This refers to the practice of displaying or putting together products from different categories to drive add-on sales.

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This is cross merchandising in action. Groceries know that people often take lemons with their tequila shots, so they strategically placed the two items together. This is a https://amazonia.fiocruz.br/scdp/essay/writing-practice-test-online/nike-inc-and-the-ethical-dilemma.php used by retail associates to deepen their relationship with each customer.

Clienteling involves relationship-building activities such as using CRM software to collect and track customer dataproviding personalized shopping experiences, and following up with shoppers in a relevant and timely way.]