Management Perception Service Quality Gap
The “next best action” approach
International Journal of Hospitality and Tourism Systems. Twitter Facebook Linkedin Youtube. Home Current Archives Authors Institutions. Journal Help.
Subscription Login to verify subscription. User Username Password Remember me. Notifications View Subscribe. Font Size. Sandeep Chatterjee 1Paramita Suklabaidya 2. Abstract References Article Metrics Refbacks. Food is an essential part of any tourism activity.
International Journal of Hospitality and Tourism Systems
Most tourists are interested in experiencing local culture through its cuisine WFTA, However, it is paramount that this food tourism experience is to the satisfaction of the tourists and helps in generating repeat business. The city of New York was selected for the study as it is one of the most visited global destination which has developed an image of being a multi-cultural and vibrant society DHS, The present study is focused on exploring Perceptioh pre-visit food image of New York and the level of satisfaction expressed by tourists after experiencing the local cuisine.
The research has the empirical objective to identify the gaps between perception and satisfaction see more relation to a culinary tourist of New York. The study is based upon first-hand data collected in New York from a random selection of global tourists visiting the city. The research objectives and related hypothesis were tested in three Management Perception Service Quality Gap phases. In the first phase, an exploratory study was conducted with descriptive statistics to find out the salient factors comprising the cuisine image of New York. In the final phase, gap analysis was conducted on predetermined cuisine images by conducting correlation analysis using appropriate statistical tools.
The current state
Finally, the Effect size of the gap was determined empirically to quantify the level of satisfaction or dissatisfaction. Abstract Views: 2. PDF Views: 0. Abstract Food is an essential part of any tourism activity.
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