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Reputation management refers to the influencing and controlling or concealing of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social mediaalong with reputation management companies, have made search results a core part of an individual's or group's reputation. With extensive developments in this field of public relations, in-sync with the growth of the internet Is Reputation The Most Important Aspect Of social media, along with the advent go here reputation management companies, the overall outlook of search results has become an integral part of what defines "reputation" and subsequent to all these developments, reputation management now exists under two spheres: online and offline reputation management. Online reputation management focuses on the management of product and service search results within the digital space, that is why it is common to see the same suggested links in the first page of a Google search.

Offline reputation management shapes public perception of a said entity outside the digital sphere using select clearly defined controls and measures towards a desired result ideally representing what stakeholders think and feel about that entity. Within the last decade of active social media use, marketing a company and promoting their products online have become large components of businesses and their strategies. In terms of reputation management, companies must now be more aware of how they are perceived by their audiences both inside and outside of their target market.

A problem which often arises from this is false advertising.

However, due to the competitive market, it is far more difficult to get noticed and become popular within the realm of online business or among influencers because of how the algorithms work on social media. The more funds a company has, the more marketing they can produce and the more money can be put into restoring or furthering their reputations. Reputation is a social construct based on the opinion other people hold about a person or thing.

Before the internet was developed, consumers wanting to learn about a company had few options.

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They had access to resources such as the Yellow Pages, but mostly relied on word-of-mouth. A company's reputation depended on personal experience.

Public relations was developed to manage the image Is Reputation The Most Important Aspect Of build the reputation of a company or individual. Originally, public relations included printed mediaevents and networking campaigns. InGoogle was founded. Mist popularity of the internet introduced new marketing and branding opportunities. Where once journalists were the main source of media content, blog s, review sites and social media gave a voice to consumers regardless of qualification. Public relations became part of online reputation management ORM.

ORM includes traditional reputation strategies of public relations but also focuses on building a long-term reputation strategy that is consistent across all web-based channels and platforms. ORM includes search engine reputation management which is designed to counter negative search results and elevate positive content. Some businesses have adopted unethical means to falsely improve their reputations. Ina study by the University of California Importatn found that some sellers on eBay were undertaking reputation management by selling products at a discount in exchange read article positive feedback to game the system.

Reputation management sometimes referred to as rep management or ORM is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online.

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Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, primarily focusing on the various social media platforms such as FacebookInstagramYoutubeetc. Managing online representations has become a part of the marketing department for companies as reviews and sometimes even allegations against a well-known organisation can tarnish the whole company, often due to cancel culture.

Audiences are easily swayed drastically to change their opinions and entitled reviews, which hold a huge power against the businesses.]