By Angelique Ruzicka For Thisismoney.
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Nearly one in five small businesses have seen a 70 per cent decrease in income, according to new research. Typically, the average small or medium-sized enterprise has seen 30 per cent of their monthly taking shaved off, Hokse to new research by Aldermore Bank. To survive, many businesses have taken proactive steps to protect their income with lockdown two in England different from the first, as many businesses have adapted to keep trading and have been more prepared.
Shifting gear: Many SMEs have diversified by selling other products or venturing into services they've offered before. Two in five SME owners have adjusted business plans due to the pandemic, the research adds. This is due to an anticipation of a fall in revenue, more lockdowns and an ongoing economic downturn. The resilience has been demonstrated in click ways with companies adopting a range of strategies.
The vast majority of Click here have looked for ways to shift where their income comes from, according to Aldermore. A fifth have increased the way they communicated with customers; 18 per cent have moved their business online, while 10 per cent have pivoted to a new market up from seven per cent in April Here eight SME owners share their transformations with This is Money in the wake of Covid and have seen it as a catalyst to adapt or to try something new entirely:.
The pivot: From walking tours of London's chocolate scene to mystery online tastings. Jennifer Earle ran and managed Chocolate Ecstasy Tours, which offered walking tours of London's chocolate boutiques gelaterias and patisseries.
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Jennifer Earle has been able to reach more people than just those touring in London by heading online. But when the Covid pandemic hit she had to shut down the tours which she'd been running since The pivot: Eco-conscious travel goods switched to a product used everyday. Alex explains: 'In response, we've had to move our product strategy away from global travel goods into the everyday requirements that people have.]
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