Influence Of Advertising On Social Media - not the
A large share of purchases are made online nowadays and in this number has grown significantly thanks to the lockdown. As the number of internet users increases and tech companies develop more ways to integrate the online world into shopping, online retail is expected to grow exponentially. Logically, many consumer buying decisions are made online as well, and where do people spend most of their online time — on social media. I bet you yourself made a purchase decision based on what you saw in your feed at least once, be it a post from a friend or an ad that convinced you. Social networks changed the way we promote products and even gave us new ways to advertise. The first thing that you notice when it comes to customers on social media is the shortened customer journey. It used to be that people found out about a product, saw an ad on TV multiple times, and next week they may have gone shopping and finally bought the product.Influence Of Advertising On Social Media Video
Advertising on social media Influence Of Advertising On Social Media.
How social media influences consumer buying decisions
A large share of purchases are made online nowadays and in this number has grown significantly thanks to the lockdown. As the number of internet users increases and tech companies develop more ways to integrate the online world into shopping, online retail is expected to grow exponentially.
Logically, many consumer buying Influsnce are made online as well, and where do people spend most of their online time — on social media. I bet you yourself made a purchase decision based on what you saw in your feed at least once, be it a post from a friend or an ad that convinced you.
Social networks changed the way we promote products and even gave us new ways to advertise.
Who to talk to...
The first thing that you notice when it comes to customers on social media is the shortened customer journey. It used to be that people found out about a product, saw an ad on TV multiple times, and next week they may have gone shopping and finally bought the product. Now, this process can take minutes. Moreover, the same report states that consumers who are influenced by social media are four times more likely to spend more on purchases.
Social media has made product research more accessible to users. For example, if your customer sees a product on Instagram, they can immediately search the hashtag to look up other reviews and decide whether they should buy it or not. As a result, customers spend more time on Adveryising and check more sources for reviews.
The influence of Stories on consumer buying decisions
Remember that every review on social media is important — and that fits nicely with my next point. The thing is, these recommendations and anti-recommendations can now be heard by hundreds of people.
Every time you tweet or post about this amazing cafe or the shampoo that did wonders to your hair, your social media followers see it and might be moved to try it as well. The same goes for negative opinions and rants.]
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