George Gerbner Communication Theory - amazonia.fiocruz.br

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Comparing & Contrasting

This phrase referred to the attitude and paranoia that people had with the world following exposure to aggressive media. The three concepts find that we change our behavior or interests due to what we see most prominent in the media and our communities. Agenda-setting and cultivation theory both relate in how they both analyze how our attention shifts to one thing more than the other directly from just viewing media and spiral of silence suggests that if the media you watch feeds a stance that is not what George Gerbner Communication Theory relate with, your less likely to share your opinions and stances. Agenda-setting pertains to the topics and events that mass media pushes or emphasizes in their broadcasts.

Cultivation theory, while of itself speaking more so how we adjust our behavior to exposure of violence, I think it works well to how we adjust our behavior to what we see the news cover go here in some cases not George Gerbner Communication Theory. Therefore, these two could potentially lead to a spiral of silence if what they see in the media is bashing or heavily criticism of their ideologies along Gwrbner that criticism within their personal groups.

In my opinion, Mass media like news networks are the best example for all three of these concepts of communication. The three ultimately reflect the effects of media.

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If looking specifically at what each theory was built on, the three are just a bit different. Cultivation theory was suggested due to studies where research concluded that more exposure to violence causes us to have more anger and disappointment with the world we live in. The shift George Gerbner Communication Theory attitude is gradual but effective. Agenda-setting theory pertains mostly to what the media wants us to be exposed to or think most about, this theory has little to nothing to do with exposure to violent Gerber. Finally, the spiral of silence relates mostly to having a minority opinion and not wanting to stand up for it. The three can be similar if put in the same sort of context, but if George Gerbner Communication Theory is being discussed is the research the theories were built on, they can be a bit different from each other.

The Roots Of Cultivation Theory

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